The first step is to identify a third-party operator for a re-launched Visitors Centre – with funding coming from the City and GNWT. One of the focuses I’d like to see is an increased digital presence in relevant markets, and better data collection regarding visitors (are they coming here alone or as part of a tour package, country of origin, etc – data is important for businesses to know so they can create tourism products and experiences to match the market). We also need to continue to work with our partners – CDETNO, Chamber of Commerce, GNWT ITI and the business community – to ensure we are offering quality tourism services in Yellowknife.